Dr. Paz Eilat, MD, CEO & Chief Medical Officer

An Internal and Family physician, practicing medicine in the Los Angeles area for more than 19 years. He is highly experienced in treating thousands of patients with diabetes, high blood pressure and elevated cholesterol. Dr. Eilat practices the most advanced methods in treating these conditions. He attended Medical School at Szent-Gyorgyi Albert Medical University in Szeged, Hungary, graduating in 1992. Dr. Eilat completed his Internal Medicine Residency program in 1996 at the University of Nevada, Reno, School of Medicine VA Medical Center and Washoe Medical Center Affiliate in Reno, Nevada. He has been the research site lead on several clinical studies, most notably a multi-center, randomized, double-blind clinical trial examining the safety and efficacy of various compounds in adult Asthma patients and a multi-center, randomized, double-blind trial researching skin and skin structure infections in adults.

Avi Rapaport, COO

A seasoned entrepreneur and businessman with extensive experience spanning more than 25 years in R&D, sales, marketing, international business development and entrepreneurship. Highly experienced in launching and building business opportunities in the US and European markets, he has performed in this capacity for several large US corporations. In recent years, he helped fund and operate several startup technology companies in Israel and the US.

Mark Becker, EVP Sales and Marketing

A highly accomplished marketer of dietary supplements and functional foods in the US with a proven track record of developing new business opportunities in these spaces. Accomplishments include: (a) spearheading the marketing and sales team at Jarrow Formulas that increased sales more than threefold during Mark’s 10-year tenure, (b) Securing the largest account in Vivion company history (60+ years) that resulted in more than $2 million in sales in Q4 2015 alone and projected sales of more than $10 million+ in 2016 (c) hosting his own health radio show (9+ yrs) with Al Forman on AM WLVJ 1040 broadcast to Miami and surrounding areas, (d) being named 2015 and 2016 columnist for Vitamin Retailer Magazine, (e) managing and creating the launches of the winning websites Jarrow.com and EnergyatLast.com.

Ephraim (Efi) Zisman, EVP Product Strategy

An entrepreneur with more than 25 years of experience in a variety of ventures. During the past five years, Efi has focused on Nutraceutical technology. In 2010, he and other colleagues setup a company called Licorich Food Supplements in Israel. The company markets and sells a unique Nutraceutical supplement called “Licorich”. This Nutraceutical is FDA approved and made from a special Licorice Root Extract, which is patented in Europe and the US. This proprietary Licorice Root Extract has been clinically validated in Israel and has a wide range of health benefits, including reduction of arterial plaque, blood pressure and high cholesterol, as well as addressing many health issues associated with diabetes. Previously, Efi worked as part of hospital research teams, and also founded several insurance and finance startups. He has a degree in Medical Engineering.

Iftah Arad, EVP Logistics

He has more than 35 years of high-level business experience in a wide range of range industries. Iftah has most recently focused on Nutraceutical technology. In 2010, he and several other colleagues built a company called Licorich Food Supplements based in Israel. The company markets and sells a unique Nutraceutical supplement called Licorich, which is made from a special Licorice Root Extract patented in Europe and the US and is FDA approved. This proprietary Licorice Root Extract is clinically validated by leading researchers in Israel and has a wide range of health benefits including reduction of arterial plaque, blood pressure and high cholesterol, as well as addressing many health issues associated with diabetes. Previously, Iftah was a technical executive in the agriculture and water technology industry managing and operating several large scale projects. Iftah has a management degree in agriculture and automated control systems.

Dr. Yakov Fogelman, MD, Head of Research

Dr. Fogelman has conducted Allied BioNutrition’s research on the efficacy of the Licorice Root Extract on Atherosclerosis and reduction of plaque in clogged arteries. He will also participate in the upcoming research examining the impact of the Licorice Root Extract on Neuropathy reduction. In recent years, Dr. Fogelman was an active participant in 20 studies at Israel’s top universities and hospitals. He is also an accomplished speaker and lecturer and has been published in a wide range of journals. Dr. Fogelman worked for one of Israel’s largest medical insurance companies (Leumit health fund) as a Regional Manager and, most recently, became head of its pain clinic. He is an expert in the field of obesity and its impact on Coronary Artery Diseases and Diabetes. Heis also one of Israel’s foremost authorities in the field of pain management. A member of many associations in Israel and overseas, Dr. Fogelman is a qualified expert in the field of clinical obesity management and was a member of the European Association for the Study of Obesity and the International Obesity Task Force. He received his Ph.D in Medicine from the Rappaport Faculty of Medicine, Technion, Haifa, where he also has a lecturer position.

Dr. Jonah Gavrieli, Ph.D, Head of Science and Patenting

Dr. Gavrieli obtained a B.Sc. degree from the Bar-Ilan University MSc from the Hebrew University (both universities in Israel) and a Doctorate in water microbiology/biotechnology from ETH, the Swiss Federal Technical University (ETH-Zurich, Switzerland). His doctorate research was conducted at the Swiss National Water Institute (EAWAG). He spent his graduate years at Penn State University (USA) cultivating microorganisms in industrial bioreactors and in the Biological Department at Technion University (Israel) studying genetic engineering technologies. Dr. Gavrieli’s experience includes working as the Chief Scientist at the plant tissue culturing laboratory of Biological Industries (Israel) followed by many years as the Head of the biotechnological processes unit in the TAMI-IMI R&D institute of Israel Chemical (ICL). His research activities include extracting bioactive compounds from a wide range of plants. Dr. Gavrieli is a partner and cofounder of a biotechnology wastewater purification startup company. After completing an internship in a leading Israeli patent office in 2009, Dr. Gavrieli became an independent Israeli patent attorney with expertise in medical devices, engineering processes and products in a wide array of environmental and biotechnological areas, including construction-materials and consumer goods. Dr. Gavrieli owns several patents and is in charge of Allied BioNutrition’s product patenting procedures.

Susan Brienza, Ph.D, Advisor, FDA Regulation

Dr. Brienza has 19 years of legal experience helping companies navigate complex federal laws relating to the manufacture, labeling, marketing, and sales of dietary supplements, pet supplements, organic foods, “functional foods,” sports drinks, cosmetics, “cosmeceuticals,” aromatherapy, over-the-counter drugs, homeopathic drugs, medical foods, and some medical devices. Food and drug law issues include: new dietary ingredient (NDI) Notifications, third-party scientific literature, self-affirmed GRAS status, import/export and detention matters, and formal comments to the FDA on Draft Guidance and Proposed Rules. In addition to regulatory compliance in FDA matters, Susan also counsels on advertising law—in all areas of marketing: print ads, websites, TV and radio ads, infomercials, telemarketing, consumer testimonials, expert endorsements, contests and free offers, and (of course) social media promotions. Before practicing law, Ms. Brienza was a university professor in stylistics and 20th Century American and British literature at Carnegie-Mellon and UCLA. She brings her proficiency in language to her regulatory compliance practice in crafting permissible and persuasive descriptions and claims for clients to employ in labels, labeling and advertisements of their products, including patient information sheets and healthcare brochures. As a practicing attorney, she has shared both her regulatory expertise and real world client counseling experience with Arizona State University law students, as a frequent guest lecturer in Biotechnology and Nanotechnology courses.

Her practice includes advising clients as to compliance with Federal Trade Commission (FTC) law and United States Department of Agriculture (USDA) regulations, as well as Food and Drug Administration (FDA) laws and regulations. For instance, she has evaluated label claims, advertising claims and disclaimers for organic cosmetics, natural toothpastes, and for GMO foods. In addition to regulatory compliance and enforcement matters, Ms. Brienza assists in litigation, with particular focus on cease and desist disputes, product liability, and false advertising cases. Her legal work since 1997 has also included white-collar criminal defense work and lobbying/public policy matters, e.g., for a manufacturer of organic meats and for coalitions of supplement companies.